ID and materials

Client description:
FRC.(Fondul Roman de Contra-Garantare ~ The Romanian Fund of Counter-Guarantees) is an active financial institution.

Insight:
In 2010, this newly founded institution needed a strong Identity that would position it among the most serious ones in the Financial Romanian Market.

Solution:
We have created an ID Book that integrates the concept idea of a shield, sign of strong protection for those who access FRC’s services The font used was especially designed, while the main corporate colour was carefully created from a mix of Pantones. All the corporate materials have been produced on premium materials, with great attention to all details, as they were going to be in the hands of the most powerful financial clients in Romania.

Results
With these new Identity materials FRC succeeded in having a strong image, unitary voice, clearly positioning itself in the top financial market.