Sampling actions

Client description:
Wilkinson Sword, the home of shaving products for men and women

Insight:
Wilkinson Sword started with small steps advertising in Romania back in 2008. We’re proud to ride along with this brand in a challenging environment right from that moment. In order to learn more about the target, but also to promote their products, the first actions have been the sampling ones.

Solution:
With small budgets we’ve succeeded in implementing sampling actions during several times of 2008 and the years that follow, either through ATL (sampling in Men Magazines on first cover) or BTL (promoters in Real & Carrefour in most important 10 cities (Bucuresti, Cluj, Timisoara, Constanta, Brasov, Galati, Braila, Sibiu, Iasi, Ploiesti) or even unconventional partnerships with 3* & 4* Hotels in Bucharest, Constanta, Mamaia, Eforie Nord and with the organizers of Ice Climbing World Cup 2010 in Busteni.

Results
We’ve always loved the challenge to make the most of small budgets and probably that’s why we are still Wilkinson Sword’s partners after so many years