Quattro Launch

Client description:
Wilkinson Sword, the home of shaving products for men and women

Insight:
Wilkinson Sword briefed us in 2009 to launch WS Quattro in Romania within their budget constraints.

Solution:
Small budgets always challenge us to find the most cost-effective solutions. The international launching concept “Fight for kisses” helped us fight for the coolest ideas: unconventional PR kit boxes, postal cards in the hottest bars in Bucharest, visible ad in Gazeta Sporturilor promoted the online contest “fight for kisses”.

Results
Although it seemed impossible at first, we’ve reached a higher number of people than we have first targeted