Mercedes-Benz, 125 years of innovation

Client description:
Autoklass – Official Home of Mercedes-Benz

Insight
In 2011, Mercedes-Benz has celebrated 125 years of innovation, Autoklass wanted to create a special event to mark this moment  

Solution
Date: 26.05.2011 | Place: Autoklass Pipera Showroom
Event Concept: TIME TRAVEL from the glorious ‘20s to the latest auto show parade
Red carpet, spotlighted alley and professional photographers at the entrance introduced the guests in the VIP atmosphere. Cigars, spangle and feathering jewels, hats and scarfs were some of the accessories that transformed everybody’s outfit in a perfect celebration party back the 20s. For memorable moments, a professional photo studio was set up by Sebastian Enache. 17 Mercedes-Benz models have created a historical auto parade while the night ended with the explosive performance of Stefan Banica Band. 

Results

Customers talked about this party for months and presented it as a reference in terms of best party. Sales went up for Autoklass showrooms in Bucharest. Mercedes-Benz representatives agreed that this celebration party was a success.