Acer is no. 2 Global Notebook Vendor and no. 1 EMEA Notebook Vendor*
Acer Business Model is based on distribution channel therefore annually Acer organizes meetings with the distributors and their partners in order to manage and enhance their relations and business outcomes
Yearly Acer organizes press conference to announce their business results at national and global level.
Press-conferences, meetings with journalists
Budget wise national media coverage
Rainbow idea is organizing these events since 2007 until the present day.