PR

Client Description: 
Acer is no. 2 Global Notebook Vendor and no. 1 EMEA Notebook Vendor*
Acer Business Model is based on distribution channel therefore annually Acer organizes meetings with the distributors and their partners in order to manage and enhance their relations and business outcomes 

(*y2014)

Insight
Yearly Acer organizes press conference to announce their business results at national and global level.

Solution
Press-conferences, meetings with journalists

Results 
Budget wise national media coverage 
Rainbow idea is organizing these events since 2007 until the present day.