SAB, SIAMB

Client description:
Autoklass – Official Home of Mercedes-Benz

Insight
Yearly, all the auto fans gather at Auto Exhibition in order to see what’s new and stay in touch with the auto producers and dealers. Autoklass’ presence at these events is usually remarkable and efficient.  

Solution
In 2011, we have presented the latest SLK model in a new way on a vertical wall at 85°. It was the most attractive model at the exhibition as visitors wanted to take photos with them and the car and share on social platforms. Mass-media appreciated the innovative solution and most of the TV transmissions and media articles contained images of this vertical car.
Next year in 2012, limited by the new location of the Auto Exhibition we have presented Mercedes-Benz new models through elegance and simplicity

Results

Most of the visitors stop and enjoy the surprises that Autoklass brings for them at this type of events. New leads get in touch with client’s sales professionals and more than 50% become customers.