Field Event Lehliu

Client description:
ADAMA Agricultural Solutions Ltd. (formerly Makhteshim Agan Industries Ltd) is a global manufacturer and distributor of branded off-patent crop protection solutions.

Insight
The best way to present the results of fertilizers is in the field. Therefore, Makhteshim Agan has several partnerships with different seed producers and organizes yearly field events. In 2011 In partnership with Limagrain, Makhteshim Agan has organized a field event in Lehliu (Calarasi).

Solution
Visible field branding, technical display solutions in the field next to the crop, beautiful smiling hostesses, delicious food and cold drinks on a hot summer day, are just some of the ingredients that guarantee the success of such an event.

Results
Both Makhteshim and Limagrain have been delighted by the results from networking with the farmers at this event, as they both continued to organize the other similar actions with Rainbowidea Team.