Merchandising

Client description:
Baumit Romania, part of the Austrian group Schmid Holding Industrie, is one of the biggest players in the construction materials market.

Insight:
Although a powerful player, Baumit was poorly represented in the Romanian construction point of sales (traditional trade).

Solution:
We have designed and implemented different types of branding materials that positioned Baumit in front of its competitors. For a month, our production team traveled across the country and implemented all the materials (Baumit and Murexin) thus transforming more than 106 TTs into Baumit points of sales.

Results
The good visibility of Baumit and Murexin brands have helped sales grow as well as brand awareness.