ID & Website

Client description:
Domenii Park is a luxurious real-estate project finished at the end of 2011

Insight
Cyrom Investments, owner of several real-estate projects, needed a name and a communication strategy for its newly built real-estate project in Domenii area, Bucharest.

Solution
After analyzing the market, Domenii Park was the perfect name for the real-estate project. The logo designed by our creative team came in a perfect match with client’s objectives. All the ID materials (business cards, email signatures, print papers, flyers, brochures, etc) looked premium and fresh just like the advantages that one gets when living here. The website had to be very functional and representative as 70% of the communication strategy was based on online channels.

Results
Although the real-estate market passed through an economic crisis, Domenii Park succeeded in selling half of the luxurious apartments during the first year of communication. In 2014, there are only a few apartments available for sale, which means that our communication strategy combined with the talented sales skills of Domenii Park Team have successfully worked together.