Refresh ID

Client description:
Happy Children Academy is a private education institution for children from 2 – 10 years old both in nursery as in 4 classes school and afterschool.

Insight:
The business previously started with a nursery school. Therefore it’s identity needed a refresh when it grew to a higher level (4 classes private school)in 2013.

Solution:
We have kept the concept idea of kid and star, but took it to the next level. From kid being a star to kid reaching to the star through an education process. The new font is more academic, thus enhancing the institutional level of the business. In order to differentiate between the nursery and the school we’ve added a stylish shape of a book as symbol of education level.

Results
With these new identity, Happy Children Academy succeeded in positioning as a premium private educational institution that helps children reach the stars.