Communication strategy & collaterals

Client description:
Limagrain #1 producer in Europe for silo maize seeds and #3 producer in Europe for maize and sunflower seeds.

Insight
When we first met Limagrain in 2007 the client needed a creative agency to help them put the technical data about their products in an easy-to-understand format.

Solution
Following the corporate brand guidelines, we have adapted the global rules to local needs and succeeded in creating an unitary, recognizable and memorable image of Limagrain and LG Seeds through yearly print materials (catalogues, brochures, print ads, etc).

Results
LG brand awareness is at the highest point, Limagrain Romania succeeded in setting up top standards in communication. All the materials are not only remarkable and memorable but also useful as they contribute to the growing know-how of the Romanian farmers.