VIP event

Client description:
Limagrain #1 producer in Europe for silo maize seeds and #3 producer in Europe for maize and sunflower seeds.

Insight:
In 2013, Limagrain and his partner BASF launched a NEW Technology for Yield Protection: SUNEO®
Both companies asked for a remarkable event, premium, highly inspirational and memorable that would bring together over 300 participants (farmers from Romania, agro-professionals from Europe and journalists).

Solution:
Date: 21 November 2013
Location: Biavati Events, premium and luxurious ballroom in Bucharest.
SUNEO® Seeds characteristics - perfection, resistance and natural – have been matched with the Diamonds ones and thus, the central idea of the entire launching was SUNEO – the Diamonds of Agriculture. Every material (from invitations to the give aways) of the event followed this idea (SUNEO diamonds), thus convincing the audience that SUNEO is the latest innovative premium Sunflower Seed of all times. Parallel between Diamonds and SUNEO Seeds has definitely positioned the product as the best in the market.
Elegant decorations, gigantic projection walls, delicious cuisine, LIVE music have been the main ingredients of the successful gala dinner. Guests have enjoyed a mix of entertainment, glamorous happenings, but also technical presentations from Limagrain & BASF officials

Results
A full-house event that lasted for 6 entertaining hours that succeeded in positioning SUNEO as the Diamond of Agriculture.