Creative materials, Communication Strategy

Client description:
Maison MANOUSH is a French feminine brand which succeeded in the fashion world by breaking the rules.

Insight:
In 2008, the client turned to Rainbowidea for help in launching the new brand.

Solution:
Focused on preserving the feminine luxurious touch of Manoush brand, we have implemented a targeted cost-effective communication strategy that succeeded in 2 years in building high awareness of the French brand and its products among the most pretentious, socialite VIPs in Romania. Continuous direct communication through e-newsletters with clients and mass-media, as well as very refined and attractive window graphics had also contributed to the success of Manoush store in Bucharest.