Mega Image is a Romanian supermarket chain, established in 1995, owned by Delhaize Group since 2000. It operates 296 stores under the name Mega Image, in Bucharest, Brașov, Constanța and Pitești, and Ilfov, Dâmbovița, Prahova, Giurgiu counties.
In 2008, the client turned to Rainbowidea for help in creating and producing communication materials mostly for in-store and internal projects.
In spite of the challenging briefs that the clients used to send to the agency, we’ve succeeded in creating and implementing some campaigns that we’re still proud such as: Happy Faces - Communication Materials for Transition from other brand-stores to Mega Image brand, Guarantees – Communication Materials in-store, Battery recycling displays, Invitations to stores openings, First design of Mega Image Magazine dedicated to store-customers, etc.
Although some of the projects have been designed 5 or 6 years ago, they are still alive in stores, which proves that we’ve done a pretty good and appreciated work that hasn’t lost its charm and efficiency in time.