Students Campus Activation

Client description:
STEJAR Beer is an Euro Strong Lager style beer brewed by Ursus / SAB MILLER

Insight
In 2011, we won a pitch on Stejar brand with our idea of activation for Students Campus in Bucharest (Regie).

Solution
Student Skandenberg contest directed by 7 times World Champion in Skandenberg – Ion Oncescu.
Not surprisingly, male students embraced the idea and entered the competition a higher number than we would have expected. Ion Oncescu came with a team of well-known skandenberg professionals and succeeded in flavoring the event with entertainment and fun moments.

Results
With a small budget we have succeeded in activating male students from Bucharest Campus (Regie) thus reviving Stejar Beer for the young target.