Facebook Game Application

Client description:
STEJAR Beer is an Euro Strong Lager style beer brewed by Ursus / SAB MILLER

Insight
In 2012, Stejar Beer started an endorsement contract with 7times World Champion in Skandenberg – Ion Oncescu. The facebook page was on “sleep mood”, therefore it needed a revival.

Solution
Stejar ‘s support for Ion Oncescu records transformed into Stejar Record Contest on Facebook. We’ve made a game application where Fans had to open as many Stejar beer bottles as possible. The weekly winners were rewarded with Stejar prizes.

Results
With a very small budget we have succeeded in raising the # of fans from 3072 to 7300.