Client Description: 
Acer is no. 2 Global Notebook Vendor and no. 1 EMEA Notebook Vendor*

In November 2011, Acer launched the new Ultrabook Acer S3. Focus was on promoting the new product through a promotional campaign that rewarded consumers right before winter holidays.

“1000$ for you! daily!”, was the message that caught public’s attention. The campaign was implemented on an online platform as well as in-store, promotion on media channels such as online and outdoor.