Creative materials, Communication Strategy
Maison MANOUSH is a French feminine brand which succeeded in the fashion world by breaking the rules.
In 2008, the client turned to Rainbowidea for help in launching the new brand.
Focused on preserving the feminine luxurious touch of Manoush brand, we have implemented a targeted cost-effective communication strategy that succeeded in 2 years in building high awareness of the French brand and its products among the most pretentious, socialite VIPs in Romania. Continuous direct communication through e-newsletters with clients and mass-media, as well as very refined and attractive window graphics had also contributed to the success of Manoush store in Bucharest.