VERLA is one of top important Romanian distributors of production materials for the advertising industry.
At the end of 2011, Verla wanted create a buzz, to get more attention from its potential clients in Bucharest, to cry out and loud that they are still important players in the market.
We have created a cultural event called “DECOnventional” where Alina Bancila (young designer) and Sebastian Enache (professional photographer) have helped us enhance Verla’s production materials. The event was a mix of artist exhibition and networking for 3 days in the attic of Libraria Carturesti.
Although the pr results haven’t been as we would’ve expected, visitors enjoyed the exhibition and learnt that production materials for the advertising industry could also be a solution to their deco ideas.